What is this technology?:
Augmented Reality, aka AR is an emerging technology that blends Virtual Reality (VR), Artificial Intelligence (AI) and Computer Graphics (CG).To put in simple words, AR allows a static image to come alive. The technology is primarily based on image recognition. AR has already found quite a few commercial uses and is growing rapidly.
When we place a smart phone with the Space 4D+ application with camera facing the static image, see how the picture comes alive.
Current applications of AR range from industry verticals such as education to games to entertainment to retail. AR is also used as a tool in Marketing.
Careers: Since this is an evolving field, new roles are likely to emerge in the next 5 to 10 years. But the careers are very likely to be those of the software field like ‘developer’ ‘QA engineer’ ‘Front End Designer’ and ‘Digital Project Manager”
A Few Companies that are in this Area:
|Company Name||Sample products in AR area||website|
|AR Media||AR-media™ Augmented Reality Platform, ARmedia 3D SDK software||AR Media|
|Octagon||Animal 4D+, Space 4D+, Octaland 4D+||Octagon|
|Aurasma||AR platform that allows the end users to create their own AR content||Aurasma|
|Documobi||documobiFUSE allows a cleaver marketing campaign utilizing AR technology and CRM techniques.||Documobi|
What kind of Jobs are available in this field?:
Core AR is primarily a software field at this time. Augmented Reality is a promising field for software professional and people in the related areas. IT professionals can learn AR technology and enter this field.
|Job Role||Job Description||Education Requirements||Other Skills|
|Developers||AR application development typically on mobile platforms.||Computer Science or related field.||Understanding of AR technology, Web development skills, exposure to mobile development.|
|Designers||Digitally design every aspect of the visual element of a given project, be a commercial or product infomercial or an educational video utilizing AR technology.||Courses in digital design.||Understanding of AR, working knowledge of digital design applications like Adobe Photoshop and a good portfolio of digital design work.|
|Digital PM or Producer||This is a project management role that may require working with clients in building custom digital solutions for their marketing campaigns or their products. This role requires the ability to coordinate and manage small to big teams consisting of designers, developers, QA specialists and the client side team.||Computer Science or related field or digital design experience with relevant Project Management experience.||Working knowledge of PM techniques such as Agile, Lean, Waterfall etc. Prior experience in digital projects. Prior experience with AR or VR projects in some role.|
What kind of courses and degrees or certifications I can do to enter this field?:
Here’re a sampling of courses and certifications and degrees in Augmented Reality, aka AR.
|Courses||AR platform, AR building blocks, AR User Interactions etc.||Explore online courses to get an idea about the basics of AR|
|Degree||Degree in Computer Science or related field with a focus on Image Processing or Information Visualization||Visit university websites such as MIT Media Lab, University of California and University of Washington to review their courses and projects in AR.|
Professional Associations or Organizations:
Here’re a few associations or organization that you can join to network with other professionals in AR.
|EuroVR||A Europe based non-profit organization to bring together people interested in AR and VR||EuroVR|
|AugmentedReality.Org||Is a non-profit platform for people interested in AR or AR start-ups to learn, network and connect via events, conferences and MeetUps.||AugmentedReality.Org|
|AREA||AR for Enterprise Alliance is a global member-based non-profit organization, that is (as per their website) “dedicated to widespread adoption of interoperable AR-enabled enterprise systems.”||AREA|
Here’s a few resources to learn more about AR technology and the applications of the same.