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Content Writer


Content Writers produce a wide variety of content for the Web, from articles and reviews to game scripts. Most Web content writers are self-employed and work as freelancers. They can often make their own schedules, but they may have to work odd hours to meet the demands of multiple clients. These writers also can have the added pressure of constantly searching for additional writing assignments.
Education: Bachelor’s degree programs in journalism, English and other mass communication disciplines can fulfill the educational requirements for Web content writers. These programs can focus on grammar, editorial writing, magazine writing and ethics, and can often include digital media course options. Specialized certificate programs in electronic writing and digital media production with focus on Web content can help as well. Applicable master’s degree programs contain advanced coursework on professional writing, electronic media, journalism and other tech-friendly writing disciplines.
Skills: Although many writing techniques are unique to online content writing, a thorough knowledge of standard writing practices is necessary for Web content writers. Command over the target language and the ability to learn and gain knowledge about the target topics is a must.


This is a fictitious calendar of the work schedule and is meant to give an idea of the different tasks that the professional performs and different people that the professional needs to coordinate with.

This DILO or the Work Schedule may differ from organization to organization and context.

Context DILO:

Context: A junior content writer working for a boutique marketing firm focusing on Web based marketing.

DILO, Day In The Life of:

Time Task
8:00 am – 9:00 am Arrive at work. Respond to e-mails. Revise an article about a client’s marketing study to be published on their website.
9:00 am – 10:00 am Prepare social media updates including Face Book and Twitter updates for a regular client to be posted today. Revise internal tweets. Tag authors and team members featured.
10:00 am – 12:00 noon  Internal meeting with the account manager about the status of the current projects and new assignments and an hour long training on Google Analytics.
12:00 pm – 1:00 pm  Lunch
1:00 pm – 3: 00 pm Meeting with a new client regarding e-mail marketing campaign. Review the target audience profiles and service offerings. Discuss a few templates and pick one.
3:00 pm – 4:00 pm Draft the email content for the e-mail marketing campaign using the chosen template and submit for account manager review.
4:00 pm – 5:30 pm Update the web content for the marketing study material based on the internal team and client feedback and submit for client sign-off
5:30 pm Leave for home

Career Ladder:

Exact career path may change from organization to organization, but below is a typical path.

Career Ladder Image:


Description For Certifications:

Links to Certifications or Credentials, that can also be identified as Professional Organizations that certify, can potentially help in climbing up the career ladder.

Professional Certifications or Credentials:

Certification Description Career Level Certifying Body
AABP Alliance of Area Business Publications Entry Level
CMA College Media Association Entry Level Fall National College Media Convention
ACES American Copy Editor Society Entry Level Poynter’s News University
AJE American Journal Experts Experts Level AJE

Description For Associations:

Links to Associations, that can also be identified as Professional Organizations that certify, can potentially help in climbing up the career ladder.

Professional Associations or Organizations:

Association Description More Info
WGA Writer Guild of America WGA
ASJA The American Society of Journalists and Authors ASJA
AG The Authors Guild AG

Content Writer Tools:

Links to a few Tools/Techniques (Also called Career Management Tools or Career Tools) and Methods (Also called Career Method Tools or Techniques) that the professionals in that career path tend to use, like this:

Tool Purpose More info
BrainyQuote BrainyQuote is a site that has gathered millions of interesting quips from famous authors, celebrities and other public figures. BrainyQuote
ThingLink ThingLink enables the users to upload an image and add icons that appear when a user hovers over the graphic. The icon allows them to interact, such as view text, link to another page on your site or share on social media. ThingLink
Keyword Planner Used for SEO Keyword Planner

Content Writer Methods:

Links to a few Methods (Also called Career Method Tools or Techniques) and Tools/Techniques (Also called Career Management Tools or Career Tools) that the professionals in that career path tend to use, like this:

Method Description
SEO Professional content writers are adept at following SEO guidelines while drafting the content for the web.
Keywords Keywords and keyword phrases should be placed in headings and titles in all pages without disturbing the natural flow of the article.
Research Content writers are expected to do a thorough research of the subject matter prior to writing an article or blog or twitter feed or face book updates or any other content.

Content Writer Experts: