Copywriters are solely responsible for coming up with the concept of the advertisement. Every other aspect related to the ad originates from what the copywriter conceives. So a good advertisement or a bad advertisement is fundamentally decided on the basis of a copywriter’s work. They also meet up with their clients, discuss about their product, service or event and accordingly deliver the content to the target audience. Copywriters must be honest, reliable, and punctual and must at ANY cost, avoid plagiarism.
Education: Bachelor’s degree in Advertising, Mass Communication and Journalism or related fields is required. Expected to start as a Junior Copywriter and work under a Senior copywriter before taking up individual assignments.
Skills: Ability to think out of the box, good command over the target language, quick learner, be able to follow deadlines, should be able to conceive and create content for any medium or platform such as websites, social media, blogs, print advertisements, press releases, brochures, articles etc.
This is a fictitious calendar of the work schedule for a copywriter and is meant to give an idea of the different tasks that the professional performs and different people that the professional needs to coordinate with.
This DILO or the Work Schedule may differ from organization to organization and context.
A sample description for Day In The Life of a Copywriter is given below.
A Junior Copywriter working in an advertising firm. Note: Because this particular job runs more in the lines of creativity, copywriters don’t usually have timings per say. The fictitious schedule below is made up to show the kind of the tasks that copy writers perform.
DILO, Day In The Life of:
|9:00 AM – 10:00 AM||Attend the internal meeting with the senior copy writer and creative head about an ongoing campaign for a major client. Get feedback on a few tag lines and images for the advertising campaign under consideration.|
|10:AM-11:00 AM||Update the tag line, images and prepare draft advertising for print media version based on the feedback received. Submit to the client.|
|11:00 AM-01:00 PM||Meeting with the client. Get new requirements for the product campaign for web and TV channels.|
|01:00 PM-02:00 PM||Lunch|
|02:00 PM-03: 00 PM||Make notes on the concept for the web and TV ad campaigns. Prepare a story board to propose to the client. Submit for internal review.|
|3:00 PM-04:00 PM||Review the press releases submitted by marketing and edit to check for basic corrections in grammar and language.|
|4:00 pm – 5:30 pm||Attend internal training on graphical design tool by a co-worker.|
|5:30 pm – 6:00 pm||Respond to emails from seniors and clients. Leave for home.|
Exact career path or career ladder or career progression may change from organization to organization, but below is a typical path.
Sample career ladder for copywriter career path is given below.
Career Ladder Image:
Description For Certifications:
Links to Copywriter Certifications or Credentials, that are offered by Professional Organizations that certify, can potentially help in climbing up the career ladder.
Professional Certifications or Credentials:
Description For Associations:
Professional Associations or Organizations:
|PCA||Professional Copywriters Association||PCA|
|AWAI||American Writers & Artists Inc.||AWAI|
|PWA||Professional Writers Association||PWA|
Links to a few Tools/Techniques (Also called Career Management Tools or Career Tools) and Methods (Also called Career Method Tools or Techniques) that the professionals in that career path tend to use, like this:
|Copyscape||Copyscape is a free web-based tool that allows to check the content of a webpage and check if it contains any duplicate content found elsewhere on the web.||Copyscape|
|Flickr||Free Image Sharing website that helps find and share required images for a copy. Due credit for the images must be given.||Flickr|
|Thesaurus.com||Is a Thesaurus website that helps a copywriter verify and write seamless content.||Thesaurus.com|
|Read-Able||It is a tool that tests the reading level, the quality of a copy.||Read-Able|
|SEO Book Keyword Research Tool||This tool is useful in helping a copywriter find high performing and competitive key words for the copy.||SEO Book Keyword Research Tool|
Links to a few Methods (Also called Career Method Tools or Techniques) and Tools/Techniques (Also called Career Management Tools or Career Tools) that the professionals in that career path tend to use, like this:
|Storytelling||Storytelling is an essential copywriting technique, because not only does it hook the readers but it also helps them connect to the product or service on a personal level.|
|Bullet Point Writing||It is a neat, organized technique that gives the gist of what needs to go in the copy to the copywriter.|
|Image Usage||Using images strategically within a copy to support it is eye catching and more persuasive.|
|Usage of Facts||It is smart to use the help of statistics, research and case studies to persuade people. Not everything within a copy should be abstract.|