Event managers plan and organize the events from start to finish. Depending upon the nature and the complexity of the event, event management team size can vary from one person to a big firm. Event managers support a wide variety of events, such as family events like birthday parties, weddings etc. to corporate events like training programs and conferences to government sponsored events like trade shows or sports events like FIFA etc.
Event managers tend to be either generalists like supporting a wide variety of events or specialists like weddings, sports, trade shows etc.
There is no clearly defined career path in event or conference management. One can start from an assistant post and grow to be a team leader or one can directly start their own event management firm.
Work environment:Should be able to work under pressure and sometimes can expect to work under tight deadlines and put long hours during the run up to the actual event.
Education:Event managers come from all different backgrounds. But a degree in Event Management or related fields like Hospitality management, PR or Business Studies would be advantageous.
Skills:Relevant work experience is more important than qualifications in this field. Even supporting with small events at school or community level events or non-profit events is also a good starting point. Excellent planning, communication and networking skills are required to make name in this field.
Typical Day in The Life (DILO) or Work Schedule of someone pursuing that career.
This is a fictitious calendar and is meant to give an idea of the different tasks that the professional performs and different people that the professional needs to coordinate with.
This may differ from organization to organization and context.
An event manager working for a small event management firm that has got a few big corporations as clients. There is corporate training event coming up in the next two weeks and the event manager is planning for the same besides carrying her other routine tasks. Another event for a charity concert in the weekend coming up in 4 weeks.
Refer to this external site which has got description of a typical day for an event manager.
DILO, Day In The Life of:
|9:00am – 10:00am||Decide on which template to use for planning the charity event. Determine the tasks and prepare the basic plan.|
|10:00am – 11:30am||Visit the venue for the corporate training event. Check the proposed training rooms, size, presentation equipment etc. at the venue.|
|11:30am – 12:00noon||Call with the corporate client to go over the details of the venue and finalization of the same|
|12:00noon – 12:30pm||Lunch|
|12:30pm – 1:30pm||Charity event marketing material design review and venue options review|
|1:30pm – 2:00pm||Set up the customized website for the corporate training event that the client’s employees can login and self-register.|
|2:00pm – 2: 30pm||Attend training session on a new online tool|
|2:30pm – 3:30pm||Meeting with the client for the charity event to discuss the marketing material and the venue options|
|3:30pm – 4:00pm||Prepare hour-by-hour training schedule for the corporate training event using the details sent by the client and upload the same to the event site.|
|4:00pm – 6:00pm||Assign assistant team members for the corporate training event and brief them on the tasks.|
|6:00pm – 6:30pm||Wrap-up. Send status update emails to the clients and leave for home.|
Exact career path or career ladder, i.e. career progression may change from organization to organization, but below is a typical path.
Career Ladder Image:
Description For Certifications:
Professional Certifications or Credentials:
|Certification||Description||Career Level||Certifying Body|
|CMP||Certified Meeting Professional||Entry Level||CIC (Convention Industry Council).|
|CMM||Certified Meeting Manager||Experienced||CIC (Convention Industry Council).|
|CEM||Certified in Exhibition Management™||Entry Level||IAEE (International Association of Exhibitions and Events™ )|
Description For Associations:
Professional Associations or Organizations:
|IAEE||International Association of Exhibitions and Events||IAEE|
|ESPA||Event Service Professionals Association||ESPA|
|PCMA||Professional Convention Management Association||PCMA|
Event Manager Tools:
Links to a few Tools/Techniques (Also called Career Management Tools or Career Tools) and Methods (Also called Career Method Tools or Techniques) that the professionals in that career path tend to use, like this:
|etouches||A web based tool for conference/seminar/event management.||etouches|
|Picatic||Helps to create an event page and manage online ticket sales.||Picatic|
|Event Ready||A professional event management company offering event planning and management tools and software including onsite tasks such as registration management, badging, participant tracking etc.||Event Ready|
Event Manager Methods:
Links to a few Methods (Also called Career Method Tools or Techniques) and Tools/Techniques (Also called Career Management Tools or Career Tools) that the professionals in that career path tend to use, like this:
|Specialize||To differentiate yourself, specialize in a few specific type of events to create a unique brand. This should also help with having a set of vendors and getting good price and dedicated schedules.|
|Socialize||Build networks. Attend events.|
|Plan and organize||Planning and organization skills are a must for event managers. Use the online tools effectively.|
|Set up event websites||Providing customized event websites per event can go a long way in ensuring customer satisfaction in this digital world.|